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EqualWeb vs Inclusify: what each one detects, and where the fix lands

EqualWeb pairs an automatic widget with certified experts who audit and certify the site. Inclusify audits in a real browser, keeps the history per page, and puts findings where your team works.

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How does Inclusify compare with EqualWeb?

EqualWeb is an automatic remediation widget with a managed compliance service behind it. Inclusify audits the page a browser renders with axe-core and keeps a dated record, so the fix ends up in your markup. Both scan continuously. Only Inclusify publishes a readable price list and names its rule engine.

Published by Inclusify, one of the two products compared. Every row carries the page it was read from. How this comparison is built. Last checked .

  • Approach

    Inclusify
    Audit of the page a browser renders, in headless Chrome. Nothing on your site is changed.
    EqualWeb
    Their WordPress listing calls it "an AI-powered solution (SaaS) and online remediation widget" with 27 accessibility functions, added with one line of code.
    Source for EqualWeb, Approach, checked

  • What it detects

    Inclusify
    The full axe-core ruleset, plus a Tab walk, a screen-reader transcript from the accessibility tree, and an AI read of authored copy.
    EqualWeb
    "Real-time accessibility scan monitoring for ADA and WCAG 2.1 compliance to identify and fix accessibility violations." No rule engine is named.
    Source for EqualWeb, What it detects, checked

  • Evidence it keeps

    Inclusify
    A dated monthly record for 24 months on every monitored plan, 30 days of day-by-day history on Pro, and a downloadable report.
    EqualWeb
    The Accessibility Monitor documents a Jira export carrying the location, a screenshot and a recommended fix. No retention window is published.
    Source for EqualWeb, Evidence it keeps, checked

  • WCAG version claimed

    Inclusify
    WCAG 2.1 AA. Issues are detected and reported against the success criteria; conformance is not claimed for you.
    EqualWeb
    WCAG 2.1, named on the plugin listing alongside the ADA.
    Source for EqualWeb, WCAG version claimed, checked

  • EAA and EN 301 549

    Inclusify
    Covered as guidance, with an EN 301 549 mapping in the product. Nothing is asserted about your own conformance.
    EqualWeb
    Not published on the listing, which names "global accessibility regulations" and the ADA. Their own site could not be read to check further.
    Source for EqualWeb, EAA and EN 301 549, checked

  • Shopify app

    Inclusify
    Native app with a theme app embed, billed through Shopify.
    EqualWeb
    Installed as a snippet pasted into theme.liquid. No App Store listing was found under the handles checked.
    Source for EqualWeb, Shopify app, checked

  • Free tier

    Inclusify
    A free plan with no card and no time limit: the widget, 35 adjustments, one language, 1,000 monthly visitors.
    EqualWeb
    A 7-day free trial rather than a free plan, plus a first monitor scan included on every plan.
    Source for EqualWeb, Free tier, checked

  • Entry price, last checked September 2026

    Inclusify
    $0 on Free, then $39 a month for Starter. Per website.
    EqualWeb
    Not readable. Their price list sizes plans by page count, and equalweb.com answered every automated request with 403 on both check dates.
    Source for EqualWeb, Entry price, last checked September 2026, checked

  • Legal and regulatory notes

    Inclusify
    None. Inclusify sells no legal support, offers no assurance, and makes no compliance claim on your behalf.
    EqualWeb
    Their plugin listing says the product "helps mitigate the risk of lawsuits", which is the only legal claim in any source we were able to read.
    Source for EqualWeb, Legal and regulatory notes, checked

  • Page speed cost

    Inclusify
    +74 ms added main-thread work on a mobile test page.
    EqualWeb
    +164 ms added main-thread work. EqualWeb downloads less: 25.9 KB against our 46.5 KB.
    Our benchmark for EqualWeb, Page speed cost, run

Which fits you better, Inclusify or EqualWeb?

Inclusify if you want a named rule set, the fix in your own markup rather than in a script, and dated history between engagements. EqualWeb if you want certified specialists to audit and remediate for you, a signed certificate at the end, tens of thousands of pages covered, or more widget languages than we ship.

  • 4 fit Inclusify
  • 1 no tool settles on its own
  • 2 we would point at EqualWeb
  • Inclusify

    You want the rule set named, and run against the page a browser renders

    The full axe-core ruleset in headless Chrome. EqualWeb names no open-source engine publicly.

  • Inclusify

    You want the fix to live in your code, not in a script

    We report against your markup with the selector to change, so it survives the widget being removed.

  • Inclusify

    Your developers want findings queryable from their own AI tools

    A full MCP server over OAuth plus a Slack app, reading the account's own scan data.

  • Inclusify

    You want continuous detection between engagements, with dates on it

    Re-scanned roughly every 20 hours, 30 days of daily history on Pro, 24 months of monthly record.

  • Neither

    You want one script to take care of accessibility on its own

    Nothing here does that, ours included. A correction in the browser is not the markup being fixed.

  • EqualWeb

    You want certified specialists to audit and remediate the site for you

    Managed Compliance ends in a signed certificate and a conformance report. Inclusify signs nothing.

  • EqualWeb

    You are auditing a catalogue in the tens of thousands of pages

    Their plans are sized by page count up to 100,000. Ours top out at 100 audited pages.

Still weighing more than these two? accessiBe Alternatives: An Honest 2026 Comparison Guide is the list of alternatives rather than this one pairing.

What does each product actually ship?

Both ship a visitor widget, both scan continuously, and both push an issue into Jira with the location and a recommended fix. The table splits on where the correction ends up: Inclusify reports against your markup with the selector to change, while EqualWeb applies it in the visitor's browser as the page loads.

  • 4 Both document it
  • 6 Only Inclusify
  • 0 Only EqualWeb
  • 0 Partial on one side

Compiled from publicly available product documentation reviewed August 2026. Features and pricing change. Check both vendors before deciding.

What automated testing reaches, and what it does not

These shares are percentages of WCAG success criteria, not percentages of the issues on your page. The two get quoted as if they were the same number and they are not. Six evaluation tools benchmarked against WCAG 2.0 covered between 23% and 50% of the success criteria, and one criterion in two was not analysed by any tool at all.

  1. A tool decides

    23%

    of WCAG success criteria

    Criteria a scanner can pass or fail on its own, such as contrast ratios, missing alt attributes, unlabeled form controls and duplicate ids. 23% is the conservative end of the 23% to 50% range measured across the six tools.

  2. A tool points, a person decides

    27%

    of WCAG success criteria

    Criteria a tool reaches for some of the ways they can fail but not all, so it narrows the page down to candidates and a person makes the call. This is the rest of the covered half, up to the 50% ceiling the same benchmark measured.

  3. Only a person can judge

    50%

    of WCAG success criteria

    Criteria no tool analysed at all: whether alt text describes the image, whether focus order follows the visual order, whether an error message can be understood, whether a custom component behaves under a screen reader.

Including Inclusify

This is a limit of automated testing, not a gap in one vendor's product, and Inclusify sits inside it with everyone else. Our scanner runs axe-core in a real browser and it reaches the same kind of criteria the benchmark describes, which means the larger half of this chart is still work for a person and still needs changes in your code. We detect, report and track. Anything sold as covering the rest on its own is describing a product that does not exist yet.

Where these figures come from

Does an automatic widget stop lawsuits?

No, and the counts say so. Sites already running an overlay are sued in their thousands, a large minority of the businesses sued had already bought an accessibility product, and federal filings rose again in 2025. Inclusify is bound by the same limit: a scan reports, it does not remediate.

  1. 1,023

    Lawsuits in 2024 against sites that were already using an overlay, as reported by UsableNet. The figure has climbed year on year rather than fallen.

    ADA website lawsuit statistics, checked

  2. 38.5%

    Share of businesses sued in 2025 that already had an accessibility solution or overlay installed, as reported by AudioEye.

    ADA website lawsuit statistics, checked

  3. 3,117

    Federal website-accessibility lawsuits filed in 2025, up 27% on the 2,452 filed in 2024, as reported by Seyfarth Shaw.

    ADA website lawsuit statistics, checked

More than an overlay

Where is Inclusify stronger than EqualWeb?

Because Inclusify audits rather than corrects, the fix ends up in your markup and outlives any script. The rule set is axe-core and named, the keyboard walk and screen-reader transcript come from a real browser run, the history is dated per page, and every plan price is published and readable.

  • Compared on this page

    Widgets and overlays

    Acts on
    The visitor's browser, on top of the page your server already sent.
    Changes
    What that visitor sees and hears: text size and spacing, contrast, color filters, motion, reading aids and text to speech.
    Cannot do
    It cannot change the markup your developers ship, so the underlying page is unchanged for everyone who never opens it, and that is as true of Inclusify's widget as of any other.

  • Enterprise platforms

    Acts on
    Your roadmap, through audit hours, remediation help and an account team.
    Changes
    Which findings get prioritized and fixed, with people attached to the software rather than software alone.
    Cannot do
    The work is bounded by the hours in the contract, so coverage stops where the retainer stops.

  • Testing and monitoring platforms

    Acts on
    Your pages, crawled and tested on a schedule from outside the site.
    Changes
    Nothing on the site itself. It produces the list your developers work through.
    Cannot do
    It reports rather than repairs, so nothing improves for a visitor until someone ships the change.

  • Platform-native apps

    Acts on
    Your store, installed from the platform's own marketplace and billed through it.
    Changes
    Whatever the platform lets an app change, usually a theme embed and settings in the admin.
    Cannot do
    It is scoped to the one platform it is sold on, so it does not follow you to a site that marketplace does not cover.

  1. A rule set you can read

    The full axe-core ruleset in headless Chrome, against the DOM the browser actually built. It is open source, so what it tests is checkable.

  2. The fix stays in your code

    We report the issue against your markup with the selector to change, so the correction survives the widget being removed, a redesign, or a change of vendor.

  3. Behaviour, not only rule counts

    A real Tab walk that names focus traps and obscured focus, plus a screen-reader transcript taken from the live accessibility tree.

  4. Findings your own tools can query

    An MCP server over OAuth exposes violations, history, scores and crawl results to Claude and other clients, and the Slack app answers in a thread. Pro and above.

  5. A verdict before you ship

    Paste the markup you are about to deploy and get back resolved, not resolved, masked or not decidable. Masked is the one that earns its keep.

The capabilities behind these, plan by plan, are on the Inclusify features page.

Being straight about it

What does EqualWeb do that Inclusify does not?

Four things. Certified specialists audit and remediate the site and sign a certificate at the end. Its plans are sized by page count up to 100,000, where ours stop at 100. Its own materials claim widget coverage above 100 languages against our 71. And it has been selling since 2014.

  1. Expert audit, remediation and certification

    Their managed service puts IAAP and CPWA certified specialists on the site and ends in a signed certificate. Inclusify detects and reports; someone on your side makes the change.

  2. Page volume on a published plan

    EqualWeb sizes plans by page count up to 100,000. Inclusify monitors 5, 25 or 100 pages by plan, and the crawl draws from that same allowance.

  3. Language coverage

    Their own materials state widget coverage above 100 languages, including right to left. Inclusify ships 71 locale options, 66 translated and 5 right to left.

  4. Longer in the market

    EqualWeb has been selling accessibility software since 2014, across a wider platform catalogue than Inclusify supports today. A feature table does not settle that.

What does each one cost?

Inclusify is four prices from $0 to $279 a month per website, sized by audited pages, and all four are published. EqualWeb sizes its plans by page count up to 100,000 with the managed service sold alongside, but its site answers automated requests with 403, so no figure of theirs is asserted here.

  1. $0FreeWidget, 1,000 visitors
  2. $39Starter5 monitored pages
  3. $99Pro25 pages, crawl, AI review
  4. $279Enterprise100 monitored pages

Per website. Annual billing costs ten months. The free plan needs no card; paid plans start with a 7-day trial. What each Inclusify plan includes.

What EqualWeb publishes

EqualWeb publishes a pricing page and sizes plans by page count, from 100 pages up to 100,000, with the managed service sold alongside. One caveat: their site refuses automated fetchers, so this was read from indexed text rather than the page itself. Read it directly before deciding.

Their pricing page, checked

How do you decide between Inclusify and EqualWeb?

Answer four questions before you look at either price. How many pages genuinely need auditing, counting templates rather than URLs. Whether you need somebody else to do the remediation. Which widget languages your visitors actually need. And whether the correction has to survive the script being removed from the page.

  1. How big is the site, really?

    Count templates, not URLs. If the real answer is still in the thousands, their plans are sized for it and ours are not.

  2. A change in the browser, or a change in the code?

    The first stops when the script does. The second is permanent and costs developer time. Both are defensible.

  3. Who is going to do the remediation?

    If the answer is nobody on your side, their managed service is the realistic route and a reporting tool is not.

  4. Do you need something signed?

    Their engagement ends in a signed certificate. We produce the dated automated record underneath one.

  5. Which languages do your visitors need?

    A checkable question rather than a marketing one. Write the list down and compare it against both.

Switching questions.

Neither, in the abstract. It depends on the size of the site and on who is doing the work. EqualWeb is a remediation widget with certified specialists behind it. Inclusify is the engineering half: a named rule set, real-browser audits, and a dated per-page record between engagements.

EqualWeb is the stronger pick if you need certified specialists to audit and remediate, a signed certificate, page volumes in the thousands, or widget languages beyond our 71. Inclusify is the stronger pick if you want keyboard and screen-reader behaviour tested rather than only rules counted, and findings your developers can query from their own tools.

There is no figure of theirs to compare against. Their site answered every automated request with 403 on both of our check dates, so we will not summarise a price list we could not read. Ours is $0 on the free plan, then $39, $99 and $279 a month per website by audited pages.

What is documented is that EqualWeb prices by page volume with the managed service sold alongside, so a large site can be covered by a published plan of theirs that we have nothing equivalent to. Read their pricing page yourself and compare the page allowance behind each figure rather than the headline.

No, and we would rather say so plainly. Inclusify's widget gives visitors reading and vision controls, and the scanner tells you which issues exist in your markup so they can be fixed at the source. A correction applied in the visitor's browser is not the same thing as the page being fixed.

It is also why a fix from Inclusify survives the script being removed. The Overlay Fact Sheet's objection is specifically to repair applied at page load, and to the claim that it delivers conformance; we make neither move.

Alongside it, or after it. EqualWeb's specialists do remediation work Inclusify does not do at all. What Inclusify adds is continuous detection between those engagements, issue history per page with dates on it, and the findings delivered into Slack, Jira and your developers' AI tools.

The practical shape is their people for the audit and the certificate, and our scans for the weeks in between, when a deploy quietly reintroduces something the audit closed.

It matters if your visitors need one of the languages we do not have, and not otherwise. Inclusify ships 71 locale options including five right to left, on Starter and above, and EqualWeb's own languages page states coverage above 100. Check your actual list against ours before deciding either way.

Their own materials give three different counts, from 32 on the WordPress listing to more than 100 on the widget languages page. We quote the highest, because it is the one that counts against us.

No, not on a published plan. EqualWeb sells page volume up to 100,000 pages. Inclusify includes 5 audited pages on Starter, 25 on Pro and 100 on Enterprise, and the on-demand site crawl draws from that same allowance rather than adding to it, so 100 is a genuine ceiling.

For a catalogue site in the tens of thousands of pages their plans are sized for it and ours are not. Counting templates rather than URLs often changes the answer, because eight thousand products is usually a dozen templates.

No. EqualWeb's managed service ends in a signed certificate and a conformance report produced by certified specialists, and Inclusify does not issue anything of that kind or employ anyone who could. Nothing on our side is signed by a specialist, and no document of ours should be read that way.

What Inclusify produces is a dated report of the pages it audited, the issues it detected and how those counts moved over time. That is the material whoever writes your certificate will ask for.

Four cases. When you want the remediation done for you by IAAP and CPWA certified specialists. When you need the signed certificate and conformance report their managed service ends in. When the site is large, because their plans are sized by page count up to 100,000 and ours top out at 100 audited pages.

And when your visitors need a widget language we do not ship, since their materials state coverage above 100 languages against our 71 locale options.

Four plans, priced per website. Free is $0 and covers the widget on one language for up to 1,000 monthly visitors. Starter is $39 a month and monitors 5 pages. Pro is $99 for 25 pages, the on-demand full-site crawl and the AI content review. Enterprise is $279 for 100 pages.

Starter also adds widget customization, all 71 languages and an email when a scan finds something that was not there before. Pro adds downloadable compliance reports and 30 days of day-by-day history. Annual billing costs ten months instead of twelve, the free plan needs no card, and every paid plan starts with a 7-day trial.

Very little, and none of it is used for tracking. The widget stores a visitor's own preferences in their browser and sets no cookies. The only request it makes is a one-pixel beacon used to count monthly visits, and the visitor's IP address is hashed before it is stored.

So the raw address is never written to our database. The widget does not read, copy or transmit the content of your pages.

Scans run on Inclusify's own infrastructure in a real Chrome browser, so a page is tested as a visitor's browser renders it rather than as static HTML. We store the findings and not copies of your site: rule identifiers, the selectors and short snippets needed to locate each issue, and the score.

On Pro and above the AI review sends targeted material to an AI provider, specifically images that are missing alt text and short label or heading strings, never a dump of your page or your customer data. Inclusify holds no accessibility certification and is not SOC 2 audited, and nothing here should be read as implying otherwise.

Any site where you can add one script tag. There is a native Shopify app with a theme app embed, so Shopify stores install it with a toggle and no code, and a Wix app on the Wix App Market that adds the widget for you. There are documented install steps for WordPress, Magento, BigCommerce, Webflow and Squarespace.

The scanner works against any URL it can reach, and password-protected Shopify stores are handled rather than failed.

Add the Inclusify snippet or install the Shopify or Wix app, confirm the widget appears, then remove the other vendor's script. Nothing has to come down first, because the free plan has no time limit, so you can run both side by side for as long as you want before removing anything.

There is no importer, so settings and any dismissed findings do not carry over, and the pages you want monitored are nominated once in the panel.

Something here not answered? Talk to us.

Same table, other tools: Inclusify vs accessiBe, Inclusify vs UserWay, Inclusify vs AudioEye.

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