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Inclusify

Inclusify vs EqualWeb

Findings your developers can act on, not just a widget on the page

EqualWeb pairs an automatic widget with certified experts who audit and certify the site. Inclusify audits in a real browser, keeps the history per page, and puts findings where your team works.

Published by Inclusify, one of the two products compared. How this comparison is built. Last checked August 2026.

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Where Inclusify fits

Inclusify audits the rendered page and keeps the history, so the fix lands in your code. Here is what that fits, and the two cases where EqualWeb is the better call.

  • 4 fit Inclusify
  • 1 no tool settles on its own
  • 2 we would point at EqualWeb
  • Inclusify

    You want the rule set named, and run against the page a browser renders

    The full axe-core ruleset in headless Chrome. EqualWeb names no open-source engine publicly.

  • Inclusify

    You want the fix to live in your code, not in a script

    We report against your markup with the selector to change, so it survives the widget being removed.

  • Inclusify

    Your developers want findings queryable from their own AI tools

    22 MCP tools over OAuth plus a Slack app, reading the account's own scan data.

  • Inclusify

    You want continuous detection between engagements, with dates on it

    Re-scanned roughly every 20 hours, 30 days of daily history on Pro, 24 months of monthly record.

  • Neither

    You want one script to take care of accessibility on its own

    Nothing here does that, ours included. A correction in the browser is not the markup being fixed.

  • EqualWeb

    You want certified specialists to audit and remediate the site for you

    Managed Compliance ends in a signed certificate and a conformance report. Inclusify signs nothing.

  • EqualWeb

    You are auditing a catalogue in the tens of thousands of pages

    Their plans are sized by page count up to 100,000. Ours top out at 100 audited pages.

Inclusify vs EqualWeb

  • 4 Both document it
  • 6 Only Inclusify
  • 0 Only EqualWeb
  • 0 Partial on one side

Compiled from publicly available product documentation reviewed August 2026. Features and pricing change. Check both vendors before deciding.

What automated testing reaches, and what it does not

These shares are percentages of WCAG success criteria, not percentages of the issues on your page. The two get quoted as if they were the same number and they are not. Six evaluation tools benchmarked against WCAG 2.0 covered between 23% and 50% of the success criteria, and one criterion in two was not analysed by any tool at all.

  1. A tool decides

    23%

    of WCAG success criteria

    Criteria a scanner can pass or fail on its own, such as contrast ratios, missing alt attributes, unlabeled form controls and duplicate ids. 23% is the conservative end of the 23% to 50% range measured across the six tools.

  2. A tool points, a person decides

    27%

    of WCAG success criteria

    Criteria a tool reaches for some of the ways they can fail but not all, so it narrows the page down to candidates and a person makes the call. This is the rest of the covered half, up to the 50% ceiling the same benchmark measured.

  3. Only a person can judge

    50%

    of WCAG success criteria

    Criteria no tool analysed at all: whether alt text describes the image, whether focus order follows the visual order, whether an error message can be understood, whether a custom component behaves under a screen reader.

Including Inclusify

This is a limit of automated testing, not a gap in one vendor's product, and Inclusify sits inside it with everyone else. Our scanner runs axe-core in a real browser and it reaches the same kind of criteria the benchmark describes, which means the larger half of this chart is still work for a person and still needs changes in your code. We detect, report and track. Anything sold as covering the rest on its own is describing a product that does not exist yet.

Where these figures come from

More than an overlay

Where Inclusify is the stronger choice.

  • Compared on this page

    Widgets and overlays

    Acts on
    The visitor's browser, on top of the page your server already sent.
    Changes
    What that visitor sees and hears: text size and spacing, contrast, color filters, motion, reading aids and text to speech.
    Cannot do
    It cannot change the markup your developers ship, so the underlying page is unchanged for everyone who never opens it, and that is as true of Inclusify's widget as of any other.

  • Enterprise platforms

    Acts on
    Your roadmap, through audit hours, remediation help and an account team.
    Changes
    Which findings get prioritized and fixed, with people attached to the software rather than software alone.
    Cannot do
    The work is bounded by the hours in the contract, so coverage stops where the retainer stops.

  • Testing and monitoring platforms

    Acts on
    Your pages, crawled and tested on a schedule from outside the site.
    Changes
    Nothing on the site itself. It produces the list your developers work through.
    Cannot do
    It reports rather than repairs, so nothing improves for a visitor until someone ships the change.

  • Platform-native apps

    Acts on
    Your store, installed from the platform's own marketplace and billed through it.
    Changes
    Whatever the platform lets an app change, usually a theme embed and settings in the admin.
    Cannot do
    It is scoped to the one platform it is sold on, so it does not follow you to a site that marketplace does not cover.

  1. A rule set you can read

    The full axe-core ruleset in headless Chrome, against the DOM the browser actually built. It is open source, so what it tests is checkable.

  2. The fix stays in your code

    We report the issue against your markup with the selector to change, so the correction survives the widget being removed, a redesign, or a change of vendor.

  3. Behaviour, not only rule counts

    A real Tab walk that names focus traps and obscured focus, plus a screen-reader transcript taken from the live accessibility tree.

  4. Findings your own tools can query

    22 MCP tools over OAuth expose violations, history, scores and crawl results to Claude and other clients, and the Slack app answers in a thread. Pro and above.

  5. A verdict before you ship

    Paste the markup you are about to deploy and get back resolved, not resolved, masked or not decidable. Masked is the one that earns its keep.

Being straight about it

What Inclusify does not do

Four things EqualWeb does that we do not. If one of them is what you came for, better to read it here than to find out after installing.

  1. Expert audit, remediation and certification

    Their managed service puts IAAP and CPWA certified specialists on the site and ends in a signed certificate. Inclusify detects and reports; someone on your side makes the change.

  2. Page volume on a published plan

    EqualWeb sizes plans by page count up to 100,000. Inclusify monitors 5, 25 or 100 pages by plan, and the crawl draws from that same allowance.

  3. Language coverage

    Their own materials state widget coverage above 100 languages, including right to left. Inclusify ships 71 locale options, 66 translated and 5 right to left.

  4. Longer in the market

    EqualWeb has been selling accessibility software since 2014, across a wider platform catalogue than Inclusify supports today. A feature table does not settle that.

What price actually buys

Both companies publish plans, which is unusual here. What each plan buys is not the same thing.

  1. $0FreeWidget, 1,000 visitors
  2. $39Starter5 monitored pages
  3. $99Pro25 pages, crawl, AI review
  4. $279Enterprise100 monitored pages

Per website. Annual billing costs ten months. The free plan needs no card; paid plans start with a 7-day trial.

What EqualWeb publishes

EqualWeb publishes a pricing page and sizes plans by page count, from 100 pages up to 100,000, with the managed service sold alongside. One caveat: their site refuses automated fetchers, so this was read from indexed text rather than the page itself. Read it directly before deciding.

Their pricing page, checked

How to decide between Inclusify and EqualWeb.

  1. How big is the site, really?

    Count templates, not URLs. If the real answer is still in the thousands, their plans are sized for it and ours are not.

  2. A change in the browser, or a change in the code?

    The first stops when the script does. The second is permanent and costs developer time. Both are defensible.

  3. Who is going to do the remediation?

    If the answer is nobody on your side, their managed service is the realistic route and a reporting tool is not.

  4. Do you need something signed?

    Their engagement ends in a signed certificate. We produce the dated automated record underneath one.

  5. Which languages do your visitors need?

    A checkable question rather than a marketing one. Write the list down and compare it against both.

Switching questions.

Something here not answered? Talk to us.

Same table, other tools: Inclusify vs accessiBe, Inclusify vs UserWay, Inclusify vs AudioEye.

It depends on the size of the site and who is doing the work. EqualWeb is the stronger pick if you need certified specialists to audit and remediate, a signed certificate, page volumes in the thousands, or widget languages beyond our 71. Inclusify is the stronger pick if you want the full axe-core ruleset run in a real browser, keyboard and screen-reader behaviour tested rather than only rules counted, findings your developers can query from their own tools, and a dated per-page record between engagements.

It depends on size, and the comparison is not like for like. EqualWeb prices by page volume with the managed service sold alongside, so a large site can be covered by a published plan of theirs that we have nothing equivalent to. Inclusify is $0 on the free plan and then $39, $99 and $279 a month per website by audited pages, with the widget, the scanner and the crawl on the same plan. Compare the page allowance behind each figure, and note that their site refuses automated fetchers, so read their pricing page yourself rather than trusting our summary of it.

No, and we would rather say so plainly. Inclusify's widget gives visitors reading and vision controls, and the scanner tells you which issues exist in your markup so they can be fixed at the source. A correction applied in the visitor's browser is not the same thing as the page being fixed.

Alongside it or after it. EqualWeb's specialists do remediation work Inclusify does not do. What Inclusify adds is continuous detection between those engagements, issue history per page, and the findings delivered into Slack, Jira and your developers' AI tools.

It matters if your visitors need one of the languages we do not have. Inclusify ships 71 locales including right to left on Starter and above, and EqualWeb's own languages page states more than 100. Check your list against ours before deciding.

Not on a published plan. EqualWeb sells page volume up to 100,000 pages, while Inclusify includes 5 pages on Starter, 25 on Pro and 100 on Enterprise, and the site crawl draws from that same allowance. For a catalog site in the tens of thousands of pages, EqualWeb's plans are sized for it and ours are not.

No. EqualWeb's managed service ends in a signed certificate and a VPAT report produced by certified specialists, and Inclusify does not issue anything of that kind. What Inclusify produces is a dated report of the pages it audited, the issues it detected and how those counts moved over time.

Four cases. When you want the remediation done for you by IAAP and CPWA certified specialists. When you need the signed certificate and conformance report their managed service ends in. When the site is large, because their plans are sized by page count up to 100,000 and ours top out at 100 audited pages. And when your visitors need a widget language we do not ship, since their materials state coverage above 100 languages against our 71 locale options.

Free is $0 and covers the widget on one language for up to 1,000 monthly visitors. Starter is $39 a month and adds widget customization, all 71 languages, daily monitoring of 5 pages and email alerts when a scan finds something new. Pro is $99 a month and adds 25 monitored pages, the on-demand full-site crawl, the AI content review, downloadable compliance reports and 30 days of day-by-day history. Enterprise is $279 a month with 100 monitored pages. Pricing is per website, annual billing costs ten months instead of twelve, and every paid plan starts with a 7-day trial.

Very little, and none of it is used for tracking. The widget stores a visitor's own preferences in their browser and sets no cookies. The only request it makes is a one-pixel beacon used to count monthly visits, and the visitor's IP address is hashed before it is stored, so the raw address is never written to our database. The widget does not read, copy or transmit the content of your pages.

Scans run on Inclusify's own infrastructure in a real Chrome browser, so the page is tested as a visitor's browser renders it rather than as static HTML. We store the findings, not copies of your site: rule identifiers, the selectors and short snippets needed to locate each issue, and the score. On Pro and above the AI review sends targeted material to an AI provider, specifically images that are missing alt text and short label or heading strings, never a dump of your page or your customer data. Inclusify holds no accessibility certification and is not SOC 2 audited, and nothing here should be read as implying otherwise.

Any site where you can add one script tag. There is a native Shopify app with a theme app embed, so Shopify stores install it with a toggle and no code, and documented install steps for WordPress, Magento, BigCommerce, Webflow, Wix and Squarespace. The scanner works against any URL it can reach, and password-protected Shopify stores are handled rather than failed.

Add the Inclusify snippet or install the Shopify app, confirm the widget appears, then remove the other vendor's script. There is no importer, so settings and any dismissed findings do not carry over, and the pages you want monitored are nominated once in the panel. The free plan has no time limit, so you can run both side by side for as long as you want before removing anything.

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